If you're a small farmer, you want to keep costs as low as possible, but some expenses are worth their benefits. In particular, you may want to consider investing in nutritional profiling. This is the process of classifying or ranking foods according to their nutritional make up. Here are some of the reasons you may want to consider hiring a consultant to help you with nutritional profiling.
Whether your consumers are large grocery store chains or individuals at farmers markets, you want to be able to provide them with quality information about your products. When you invest in nutritional profiling, you have the answers your customers need. You can confidently field their concerns about calories, vitamins, minerals and more.
Help With Sales and Marketing
In addition to answering customers questions, you can use this information proactively in your sales and marketing campaigns. You can brag about the nutritional quality of your wares, but you can also compare your nutritional values to the values of the competition's food. This makes it easier to compete with big companies that are required to put nutritional labels on their products.
Right to Use Certain Words
In some cases, you can only use certain words to advertise your foods if your food meets certain criteria. For instance, phrases such as low fat, high fiber and a good source of calcium have strict guidelines surrounding their use. Luckily, if you invest in nutritional profiling, you have the information you need to check if your food meets those guidelines.
When you know exactly what you are selling to customers, you can rest assured that you are moving a healthy and useful product. That makes your profit base more ethical. You can leverage that fact in your marketing with claims such as "we only sell food that meets certain health standards", but you can also use that information to assure yourself that your company is truly meeting the demand for healthy, tasty food.
Preventing Disease and Boosting Health
Of course, you can use the nutritional profiling information to improve your products. For instance, if you are producing food such as jams or sauces with the food that you grow, and you find out that something you are making has certain levels of sugar or other unwanted elements, you can adjust your recipes accordingly. Then, you can test its nutritional profile again. These steps help you boost health and prevent disease.